Technical SEO, on-page SEO, content quality, Core Web Vitals — done by humans who've shipped SEO wins for 500+ sites. Measured, documented, and tied to revenue.
Crawl budget, indexation, schema, redirects, canonical, hreflang, sitemaps, robots.txt. Everything that has to be right before anything else matters.
Title tags, meta descriptions, H1-H6, internal linking, image alt, content structure. The page-level levers that move the needle.
LCP, INP, CLS optimization. CWV is a ranking factor; poor scores are costing you traffic right now.
E-E-A-T signals, thin content, duplicate content, readability. The signals Google uses to decide if your content deserves to rank.